Professional Experience

A Brazilian senior product manager, UX/UI designer, business development and marketing professional with over 15+ years of experience across Internet Companies, Advertising, Entertainment, Digital Market and Technology industries. Known for creative and proactive approaches to develop and design products and successful marketing campaigns featuring grown and revenue in digital channels and SEO. Joined as co-founder of some ventures and managed team and one of the largest online websites in Latin America and top ranked in Comscore with millions registered users.

Scala Pro • UX/UI Designer

May 2019 – Present • Miami, FL, USA

To be update.

Ironhack • UX/UI Design Instructor

February 2019 – Present • Miami, FL, USA

UX/UI design process and design thinking methodology
UX/UI best practices
UX strategy & research
Information Architecture
Design patterns and heuristics
Strong visual design skills
Typography, colors, layouts, grids, style guides
Proficient with SKETCH design software
Familiar with scalable design systems
Prototyping tools – InVision
Usability testing
GV Design Sprints

Product School • Community Organizer Miami

January 2019 – Present • Miami, FL, USA

As an Organizer for Miami, I help connect passionate product people with expert product people and innovative businesses. I am responsible for all logistics of organizing events in Miami: securing speakers, venues and hosting and community development across multiple platforms.

Founded in 2014, Product School is the world’s first technology business school. They provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide and offer the same courses live online. All courses are taught by real-world product managers working at top technology companies such as Google, Facebook, Slack, Airbnb, LinkedIn and Netflix.

Stayfilm • UX/UI Designer & Project Manager

February 2012 – Present • Miami, FL, USA

Responsible for development and design solutions for Stayfilm website, app and business model.

Moda it • Product and Strategy Advisor

July 2018 – December 2018 • São Paulo, SP, Brazil

To be update.

Monalisa Agency • Managing Director

January 2015 – December 2018 • São Paulo, SP, Brazil

Responsible to research and create highly innovative online products for startups and enterprise clients. It also includes marketing and user acquisition for websites and apps.

Urban Summer • Head of UX/UI Designe

February 2012 – Present • São Paulo, SP, Brazil

Responsible for built a UI/UX team and lead all projects for main clients as Santander, Ajinomoto, Johnson & Johnson, Microsoft and Audi.

LookBook™ WeLiveStyle • Founder

February 2012 – November 2015 • São Paulo, Brazil

Responsible for all e-commerce environment at LookBook, built from scratch all platforms and operation to run an online retail business. Leading teams: IT (E-commerce Platform + ERP + WMS), business development, marketing, social media, creative team, UX, content and logistics. Unique founder for wholesale and retail platform for fashion brands ( and

Main Responsibilities
Product Management, UX/UI Designer, Business Development.

Key Accomplishments
• to be updated

Clients Served
Moleskine, Collins, Kiminis, Limonada, GetBaby, Casa de Bonecas, SIGG, ELECOM Japan, Etiqueta Negra, Oxo Paxo, La Sophie, PA Concept, Livros de Safra.

Yelp • Brand Ambassador

December 2015 – May 2016

  • Writing locally compelling newsletters weekly as well as persuasive pitches to newsletter sponsors and more!
  • Marketing outreach. Connect with the right local organizations; barter weekly newsletter sponsorships for promotion of Yelp.
  • Event planning. Conceptualize, negotiate, plan and execute cool, fun and buzz-worthy (big wow factor!) events/parties.
  • Communication. Be accountable with stellar communication to your Community Manager, brand ambassadors, interns and those who support you at Yelp HQ.
  • Helping develop, organize and execute marketing events (parties, happy hours) and guerilla marketing programs (festivals, street ambushes, etc).
  • Co-managing social media.
  • Keeping Yelp clean with on-site projects, writing and researching.
  • Online community building.

Yelp Profile

PlayBook • Marketing and Strategic Business Development Director

August 2011 – July 2012

Responsible for development and create content to crowdfunding platform focused on music concerts. Main music curator selecting trendy artists and bands to perform in major cities in Brazil. Leading a creative marketing team to acquire and engage customers to our music concerts. Strategic Business Development with agents, managers and record labels.

Main Responsibilities
• to be updated

Key Accomplishments
• to be updated

Clients Served
Jack Daniels, Budweiser (INBEV).

About PlayBook
PlayBook ( is an innovative live entertainment company in Brazil and part of Holding Clube (, a market-leading group with over 20 years of history successfully activating brands in Brazil.

Buscapé Company • Marketplace / Classifieds and Product Manager

July 2008 – October 2011 • Rio de Janeiro and São Paulo, Brazil

Responsible for business development, marketing and project management to relaunch a new marketplace/classified platform in Latin America. Implemented a strategic planning according to time-to-market and investor interests featuring grow, revenue, visitors sessions, qualified content and user experience to increase marketplace network effect.

Main Responsibilities
• Business Development
• Brand & Marketing Planning
• Yield Management for Marketplace and Classifieds business unit
• New Ventures (advisor to VP and CEO)
• Sales and Partnership Strategy Development
• Marketplace Application and API Product Management

Key Accomplishments
• Developed a specialist team for marketplace and classified
• Restructured business model and implemented a new marketplace product
• Relaunched QueBarato! marketplace platform as new version in 29 countries
• Optimized our online properties for Search Engines (Google and Bing) and double Non-Paid Search Traffic
• Designed Web Analytics metrics using Google Analytics and Webmaster Tools and made significant changes to a rise results and conversions
• Implemented SCRUM process to organize and increase development speed
• Lead marketing strategy and advertised two TV campaigns over 3 years in Latin America main channels
• Designed new KPI’s and ROI for online marketing campaigns focused on marketplaces in Google AdWords, Harren Media and others Affiliate Networks
• Created YouTube Channel and reached more than 4 million views
• Increased revenue-share for partners and affiliate programs as Lomadee, Google AdSense and AFF.
• Organized social media strategy creating a Blog, Facebook Fan Page and Twitter account to generate online traffic
• Made significant changes in buyers and sellers relationship sending qualified content on newsletters to 5 million users everyday
• Launched niche marketplaces for Games, Handmade, Pets, Vehicles and Universities

About Buscapé
Buscapé Company is a leading Internet company in Latin America and part of MIH-Naspers.


  • User Experience
  • Interaction Designer
  • Product Management
  • UX/UI Design
  • Advertising
  • Marketing Planning, Creative & Strategic Planning, Events, Social Media, E-Commerce, Public Relations, Innovation, Relationship and Business Development, Graphic Designer, Partnerships, Cultural Projects, Brand Strategy, Start-Up, Mobile, Games, Internet, Content Development, Community Management, Research & Analytics, Viral and Buzz Marketing, Special Projects, Online Retail, SEO, SEM, Online Media, Digital and Online Marketing Strategy, Entertainment & Show Business in Brazil, Music, Online game, Cross-Media, BTL, Design Thinking, Branding, Investor Relations, E-commerce platforms, among others.