Professional Experience

A Brazilian senior product manager, UX/UI designer, business development and marketing professional with over 15+ years of experience across Internet Companies, Advertising, Entertainment, Digital Market and Technology industries. Known for creative and proactive approaches to develop and design products and successful marketing campaigns featuring grown and revenue in digital channels and SEO. Joined as co-founder of some ventures and managed team and one of the largest online websites in Latin America and top ranked in Comscore with millions registered users.


Stayfilm • UX/UI Designer & Project Manager

February 2012 – Present • Miami, FL, USA


Urban Summer • Head of UX/UI

February 2012 – Present • São Paulo, SP, Brazil


LookBook™ WeLiveStyle • Founder

February 2012 – Present • São Paulo, Brazil

Responsible for all e-commerce environment at LookBook, built from scratch all platforms and operation to run an online retail business. Leading teams: IT (E-commerce Platform + ERP + WMS), business development, marketing, social media, creative team, UX, content and logistics. Unique founder for wholesale and retail platform for fashion brands (www.lookbook.com.br and www.lookbook.ws).

Main Responsibilities
Product Management, UX/UI Designer, Business Development.

Key Accomplishments
• to be updated

Clients Served
Moleskine, Collins, Kiminis, Limonada, GetBaby, Casa de Bonecas, SIGG, ELECOM Japan, Etiqueta Negra, Oxo Paxo, La Sophie, PA Concept, Livros de Safra.


Yelp • Brand Ambassador

December 2015 – May 2016


PlayBook • Marketing and Strategic Business Development Director

August 2011 – July 2012

Responsible for development and create content to crowdfunding platform focused on music concerts. Main music curator selecting trendy artists and bands to perform in major cities in Brazil. Leading a creative marketing team to acquire and engage customers to our music concerts. Strategic Business Development with agents, managers and record labels.

Main Responsibilities
• to be updated

Key Accomplishments
• to be updated

Clients Served
Jack Daniels, Budweiser (INBEV).

About PlayBook
PlayBook (www.playbook.com.br) is an innovative live entertainment company in Brazil and part of Holding Clube (www.holdingclube.com.br), a market-leading group with over 20 years of history successfully activating brands in Brazil.


Buscapé Company • Marketplace / Classifieds and Product Manager

July 2008 – October 2011 • Rio de Janeiro and São Paulo, Brazil

Responsible for business development, marketing and project management to relaunch a new marketplace/classified platform in Latin America. Implemented a strategic planning according to time-to-market and investor interests featuring grow, rev



Specialties

  • User Experience
  • Interaction Designer
  • Product Management
  • UX/UI Design
  • Advertising
  • Marketing Planning, Creative & Strategic Planning, Events, Social Media, E-Commerce, Public Relations, Innovation, Relationship and Business Development, Graphic Designer, Partnerships, Cultural Projects, Brand Strategy, Start-Up, Mobile, Games, Internet, Content Development, Community Management, Research & Analytics, Viral and Buzz Marketing, Special Projects, Online Retail, SEO, SEM, Online Media, Digital and Online Marketing Strategy, Entertainment & Show Business in Brazil, Music, Online game, Cross-Media, BTL, Design Thinking, Branding, Investor Relations, E-commerce platforms, among others.